If you have driven on the Johannesburg-Pretoria N1 highway recently, you may have noticed how the roadside landscape has changed in just the last few months. Several massive, new structures and beautiful digital billboards have been erected alongside the N1 highway, as well as several other major highways in South Africa. It is clear that companies are doing everything they can to attract drivers’ and commuters’ attention as they compete to stand out in the crowd.
The number one consideration for marketers is to ensure that their audience can always see their ad on their chosen billboard. The billboard should be clear of any obstructions such as trees and shrubs that can block the view and it should preferably be illuminated.
Ensuring that you rent a billboard that is illuminated is a great decision to make right from the start. Taking into consideration that we are moving into the winter months, with the sun setting much earlier in the late afternoon and rising much later in the mornings, it is imperative that your billboard is illuminated to ensure visibility to commuters during peak traffic hours. A billboard that is not illuminated during the winter period is not visible for up to 13 hours every day. If it is not illuminated, it is not seen, whilst nearby digital screens and illuminated billboards steal the show after sunset. It is also imperative to ensure that the illumination on your billboard is fully functional and that it lights up your creative every single evening. Loadshedding and cable theft remain a challenge for media owners, not only due to the lack of the illumination during power outages, but also the negative impact on the lighting hardware as a result. It can thus take up a lot of time and effort to ensure that the lights are operational at all times, and this is where it is wise to choose a reputable outdoor advertising agency or specialist to continuously monitor your billboard sites. Not only should your sites be diligently monitored, but contractors should be timeously dispatched to fix outages as and when they occur. Vista Outdoor Advertising is very well versed and experienced in this field as we monitor and maintain our clients’ sites regularly to ensure that their billboard creative is always clearly visible.
If you would rather leave the hard work to the experts, then contact us and let Vista Outdoor Advertising ensure that your next billboard advertising campaign is properly executed and monitored to realise maximum returns on your marketing investment.